Ying Li encourages all staff to be active and socially responsible by participating in charity programmes for the less privileged in society, volunteering their time and work for natural disaster assistance programmes, educational assistance programs and environmental enhancement initiatives.

After the 2008 Sichuan Wenchuan earthquake, the Group donated RMB 10 million to Liangping Ying Li Yucai Primary School (previously known as County Wenhua Town Central Primary School) to aid in rebuilding of the school. Ying Li was also awarded the "Leading Entity of Chongqing Municipality in Earthquake and Disaster Relief" by the Chongqing Municipal Committee of the Communist Party and the People's Government of Chongqing Municipality. In 2013, after the 7.0 Sichuan Ya'an Earthquake, the Group donated RMB 2 million to the stricken area.

We also reach out to our staff, by visiting sick family members, organizing communal sports activities and training events and ensuring that all staff know that the company cares for their welfare. During the peak of the summer season in 2014, we donated supplies to workers who worked in the open and under the hot sun. Throughout the year, we also organized other activities (such as participation in Yuzhong Day and in the Kangtian Cup Sports Event) to break down barriers amongst staff, and strengthen the corporate culture and cohesiveness.

Our top management also actively participate in the various community engagement programmes, leading by example to encourage the contribution of time, money and work by the more fortunate for the less fortunate.

Year Some of Our Community Engagement Initiatives
  • Donated nearly RMB250,000 towards the drought damage in Chongqing
  • Donated RMB 10 million to the reconstruction of a primary school destructed in 5.12 Earthquake in Liangping, Chongqing.
  • Donated nearly RMB 10 million to the Greening the Yangtze river Program
  • Donated RMB 150,000 to a primary school in Changdu, Tibet.
  • Donated RMB 2 million to Ya'an after the earthquake.
  • Donated RMB 20,000 to a primary school in Wuxi Country, Chongqing
  • Heeding the call of the government, Ying Li's staff actively participated in a blood donation drive