The Mid-Autumn Festival is a traditional cherished occasion celebrating reunion and happiness.

During the festival, Ying Li International embraced a "Culture + Technology" approach, organizing a series of culturally themed events at its key properties—Ying Li IMIX Park Daping, Ying Li IMIX Park Jiefangbei, and Yingli International Financial Centre. These events, rich in Chinese aesthetics, not only aimed at inheriting and promoting traditional culture but also created greater economic and social value. By enhancing operational vitality and customer stickiness, Ying Li International has been dedicated to supporting local economic growth while enriching the festive atmosphere with deep cultural resonance.

Ying Li IMIX Park Daping

Ying Li IMIX Park Daping focuses on fostering emotional connections and scenario-based engagement with family customer groups, catering comprehensively to the living and growing needs of the new generation of family customer groups. By integrating culture into settled enterprises, it breathes fresh vitality into the business district.

This year's Mid-Autumn Festival celebration featured the creative "Full Moon Poetry Contest", which promoted Chinese culture and parent-child interaction while enhancing the mall's cultural richness and brand image. As a result, both foot traffic and sales saw significant success, with shoppers and the surrounding community offering high praise.

Ying Li IMIX Park Jiefangbei

Positioned as a trendsetting destination that integrates shopping, dining, socializing, entertainment, and business travel, Ying Li IMIX Park Jiefangbei has undergone continuous upgrading over the past 13 years. By improving its consumption structure and experience, it has become a hub for new business travel and social life.

For this holiday, the mall introduced an innovative "Baduanjin Interactive Experience", allowing young visitors to immerse themselves in a traditional Chinese wellness practice. This event highlighted the national intangible cultural heritage, weaving traditional culture into modern commercial spaces. It helped create a festive atmosphere for both merchants and customers, breathing new life into traditional culture within an urban setting.

Yingli International Financial Centre

Yingli International Financial Centre, as a Class 5A office building operated by a state-owned enterprise, is endeavoring to enhance project quality and services with its diversified product portfolio, meticulous operational management, and exceptional management team, in a bid to create a remarkable business card for the settled enterprises and bolster their business development.

The Mid-Autumn Festival event at IFC featured the creative "Houyi Shooting the Suns Interactive Game", bringing joy to tenants with various playful lunch break experiences. The event infused services with a new cultural essence and blended meticulous care and human warmth into everyday details, fostering a vibrant and pleasant business environment.

Ying Li International remains committed to deeply integrating culture into its commercial operations, embedding the promotion of outstanding traditional Chinese culture into its daily activities. By harnessing cultural innovation, it continually empowers its projects' marketing and operational vitality, while creating a diverse and interactive consumer experience that blends culture, commerce, and tourism.

The excitement doesn't end with autumn—this is just the beginning of a new chapter.