In the golden autumn of October, as the cool breeze blows and the scent of osmanthus fills the air, a joyous atmosphere celebrating National Day permeates every corner.

During the National Day holiday, Ying Li International's commercial projects organized the "Super Sports Academy" series of events at Ying Li Jiefangbei IMIX PARK, centered around the theme of "trend + sports." The initiative aims to revitalize urban energy through sports, create unique operational appeal and positive word-of-mouth, enhance customer loyalty, attract a surge of holiday crowds, spark consumer enthusiasm, and contribute consistently to local economic development.

Ying Li Jiefangbei IMIX PARK is not only a prominent landmark in Yuzhong District but also a thriving hub that embodies the essence of a new trendsetting lifestyle, seamlessly integrating shopping, dining, socializing, entertainment, and business travel. In line with the project's vision and to further engage its target audience, the "Super Sports Academy" has been introduced, creating memorable highlights for the city.

The "Super Sports Academy" series of events kicked off with the inaugural PINK UP Super Pink Sports Carnival, serving as a catalyst to blend sports and commerce. This event added diverse dimensions to the venue, leading the fusion of health and trends, and creating a vibrant festive ambiance for both merchants and customers. It stimulated market activity and recorded a remarkable 45% increase in footfall, establishing itself as a driving force behind the festive consumption boom.

While rejuvenating urban commercial spaces, Ying Li International also integrates local lifestyles, continuously striving to drive innovation within its commercial establishments and explore customized business strategies tailored to the sustainable development of urban commerce. By adopting location-specific, non-replicable business strategies, it aims to build an exclusive and improved lifestyle for each city.

By consistently engaging with urban areas, Ying Li International will unleash trend-driven vitality to create new consumer experiences. It will also actively explore and cultivate innovative consumption environments by prioritizing the needs of consumers. In doing so, it demonstrates its commitment as a state-owned enterprise, contributing to Chongqing's development as a global consumer hub.