Embrace the trend and encounter a lifestyle of sports fashion at Ying Li · IMIX Park (Jiefangbei CBD). On June 21, 2023, the NIKE Chongqing Brand Experience Store, the first Nike Rise concept store in Southwest China, welcomed its grand opening at Ying Li · IMIX Park (Jiefangbei CBD)!

Deng Guanghuai, member of the Standing Committee and Vice Chief Executive of Yuzhong District, Jiang Nan, Party Secretary and Director of the Yuzhong District Commission of Commerce, Zhao Yu, Chairman of High Wave Sports, Yang Haishan, Managing Director of Everbright Limited Real Estate Fund Investment and Management Center and President of Ying Li International, and Zhou Songming, Vice President of Everbright Jia Bao, Chief Operating Officer and President of Asset Management Business Department of EBA Investments, attended the opening ceremony and participated in the ribbon-cutting celebration.

With powerful beats of music, the opening ceremony commenced. Jiang Nan, Party Secretary and Director of the Yuzhong District Commission of Commerce, Yang Haishan, Managing Director of Everbright Limited Real Estate Fund Investment and Management Center and President of Ying Li International, and Zhao Yu, Chairman of High Wave Sports, expressed their heartfelt wishes and high expectations for the official opening of the NIKE Chongqing Brand Experience Store.

The magnificent lion dance performance pushed the live atmosphere to a new high, with Deng Guanghuai, member of the Standing Committee and Vice Chief Executive of Yuzhong District, Zhao Yu, Chairman of High Wave Sports, Yang Haishan, Managing Director of Everbright Limited Real Estate Fund Investment and Management Center and President of Ying Li International, and Zhou Songming, Vice President of Everbright Jia Bao, Chief Operating Officer and President of Asset Management Business Department of EBA Investments, adding their touch to the lion dance. The roaring lion heralded prosperity and a bright future of the store.

Subsequently, the leaders moved to the ribbon-cutting area, holding golden scissors to cut the ribbon together, symbolizing auspiciousness and a flourishing future. Following its official appearance at Ying Li · IMIX Park (Jiefangbei CBD), the NIKE Chongqing Brand Experience Store will bring a brand-new fashion and sports experience to the Jiefangbei CBD.

The NIKE Chongqing Brand Experience Store came under the agreement between Ying Li International's Ying Li · IMIX Park (Jiefangbei CBD) and High Wave Chongqing Sports Supplies Co., Ltd. The flagship store, located at the golden entrance of Gate 1 in the mall, covers three floors of shopping space, with an area exceeding 1,900 square meters. It offers a comprehensive range of products, including running, fitness, yoga, sports lifestyle, outdoor, skateboarding, basketball, soccer, JORDAN children's series, and also introduces the customized service Nike By You to enhance the shopping experience.

To accommodate the NIKE Chongqing Brand Experience Store, Ying Li · IMIX Park (Jiefangbei CBD) has undergone comprehensive transformations in the public areas and facades. In addition, in order to provide consumers with a more diverse and trendy shopping experience, it will continue to introduce more trendy brands that embody both quality and fashion, leading the way in the vibrant Jiefangbei CBD.